Ana is of Venezuelian origin and arrived in Switzerland in 2016 with her husband and son to escape the very difficult situation in her home country. They live with her sister. In Venezuela, Ana had launched a very successful Granola brand.
Ana is a trained school teacher but her French is not fluent enough to allow her to practice her job in Switzerland. Ana thus decided to resume her granola business initiated in Venezuela, and to complement it with nutritional cereal bars. She joined the Alter Start program in October 2018 to adjust her project to the requirements and expectations of the Swiss market.
«Alter Start allowed me to validate my project and to gather the tools needed to identify a market in Switzerland.»
CaraKas is presently a brand that is already distributed in two retail outlets in the Canton de Vaud. Ana’s recipes consist of 100% natural and nutritional ingredients. She is now looking for partners to market her products and industrialize their manufacturing.